Brands exhibit at Outdoor Retailer to generate new leads, open new business, and connect with contacts - old and new.
Sponsorships give you a voice beyond your booth space and help create a multi-platform approach to draw in the retail buyers, designers, and media you want to see.
Make your presence known!
Sponsorship Opportunities
Sessions 456,000+
Users 300,000+
Page Views 1,659,000+
Website Metrics
3-month Block $4,200
6-month Block $6,500
12-month Block $11,000
Outdoorretailer.com is a heavily trafficked year-round resource for the entire outdoor industry. Promote your brand with the MultiBanner Ad Campaign package, a set of three 728 X 90 banner ads featured in prominent locations throughout the site.
eNews is our weekly digest of what’s happening at the show and is one of the most useful planning tools for the show. Each edition of eNews provides information and tools to enhance the show experience. From “How to Shop the Show” to “Can’t Miss Events,” eNews will deliver the content that matters most. Many brands use eNews to promote booth events, product showcases, announcements, happy hours and show specials. Attendee and Exhibitor eNews editions are available. Ad spots are limited; contact your Account Executive today!
Exclusive Leaderboard $1,000
Promo with image (per newsletter) $250
Promo with image (4 newsletters) $950
sponsored
content
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Title Sponsor $8,500
Mobile App Banner Ad $1,000
Mobile App Alert $1,000
Mobile App + Online Product Showcase $795
sponsored
Content
Exhibit Hall Aisles $5,000
East and South Entrance $5,000
Panoramic Call for pricing
Banners are one of the most sought-after marketing options at the show. The opportunities may be limited, but the possibilities are endless.
Column Wrap - in booth $1,000
Column Wrap - Lobby $2,000
Command attention right at the entrance and draw attendees to your booth with a Column Wrap in the lobby area. Got a column in your booth space? Put it to work and make it into a feature with an in-booth Column Wrap.
Floor decals $550 and up
Show Floor Entry Decals Call for pricing
Escalator Floor Decals Call for pricing
Booth Perimeter Call for pricing
on-site
Grab people’s attention at the entrance to the show floor, the base of the escalators and along the main aisles. As buyers make their way through the show, these floor decals are consistent
reminders of your brand presence at Snow Show. Floor decals are a great opportunity for you to promote your brand, products and booth number while buyers are in transit. Custom sizes and packages available. Sponsorship includes opportunity cost only.
Display Case - Registration Lobby + Ramp $4,250
Display Cube - Registration Lobby $3,950
on-site
Make an immediate impression and drive traffic to your booth with branded Display Cases and Display Cubes. These life-size, eye-catching displays can’t be missed by buyers as they enter the show.
Escalator Canopy Call for pricing
Escalator Clings - Exclusive Call for pricing
Ride along with retailers on their journey from floor to floor with an escalator ad. Promote your brand and/or company message as attendees are going to and from Lower, Street and Upper Levels.
Handrail Graphics - Upper Concourse Call for pricing
Increase your product/brand awareness and drive traffic to your booth with a vibrant handrail image that will not be missed. Your branding will make a lasting impression by being placed prominently on the stair rails that attendees use all day as they enter and exit the exhibit halls. Sponsorship includes opportunity cost only.
Digital + social
On-Site
External
Activations
direct marketing
Maps
PR + Media
Badges + Registration
Events
Paid Social (Targeting)
Lead Generation
Banners + Column Wraps
Display Cases + Cubes
Escalators + Handrails
Floor Decals
Good Morning OR
Transportation
Exterior Window + Door Clings
Vehicle Placements
Hotel Key Cards + Door Hangers
Charging Stations
Swag Handouts
Email List Rental
Direct Mail List Rental
VIP Bag Insert
Show Map
You Are Here Kiosk
On-Trend Reporting
Library Bins
Media Preview
Badge Sponsorship
Lanyards
Registration Desks
Innovation Awards
Film Festival
The Mingler
Industry Party
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Digital + Social
On-Site
Activations
Direct Marketing
Maps
PR + Media
Badges + Reg
Events
External
Banners
This exclusive sponsorship puts your brand front and center on one of the most popular show navigation tools. Attendees have a reminder of your brand every time they open the app, thanks to co-branded splash pages and your own dashboard icon. This sponsorship also includes a Banner Ad, multiple App Alerts & a Mobile + Online Product Showcase.
Banner Ads are clickable and rotate at the bottom of the app dashboard page, making them nearly impossible to miss.
As a targeted booth traffic driver before, during or after the show, Mobile App Alerts allow you to send important real-time reminders to attendee phones.
The Mobile App Product Showcase highlights a select group of products at the show for easy shopability. These featured products in the Mobile App Product Showcase help get your brand’s product instant searchable attention.
Web Advertising
Mobile App
eNews
Column Wraps
Floor Decals
Display Cases + Cubes
Escalators + Handrails
sales team contacts
www.outdoorretailer.com
education
Sustainability
make your own
sponsored
content
on-site
on-site
The Camp
Trend + Design Center
The Ranger Station at Venture Out
education
Official Show Product
Recycling Programs
sustainability
Customize Your Impact
make your own
Good Morning OR
$825 (limited)
external
Be the first thing attendees see in the morning as they arrive at the convention center. Good Morning OR gives you the
opportunity to host an outside activation before the show opens for business on days 1, 2 or 3—or all three! Get ‘em while they’re fresh!
Shuttles
Exclusive Opportunity Call for pricing
external
Be the exclusive sponsor of all shuttles to and from Outdoor Retailer's official hotels. Get noticed in places beyond the show floor by advertising your brand on local transit.
Exterior Window + Door Clings
Door Clings - Entrance Door Windows Call for pricing
Interior Window Clings Call for pricing
Exterior Window Clings Call for pricing
external
Make your mark before attendees even enter the building. Window and entrance door clings are the perfect sponsorships to highlight your brand and showcase a new product launch, campaign or line. Go larger than life with an exterior window cling, greet attendees as they come and go with entrance door clings, or combine an interior window cling with a lobby activation to make a bold, unique statement. Sponsorship includes opportunity cost only.
Vehicle Placements
Parking Meter Placement Call for pricing
Exterior Placement Call for pricing
Show Floor Placement Call for pricing
Concourse Placement Call for pricing
activations
Park your truck, van, camper, pinzgauer or trailer in strategic locations in and around the convention center. Attract attention and showcase your brand in a way that makes traditional marketing jealous.
Hotel Key Cards + Door Hangers
Hotel Key Cards $8,000
Hotel Door Hangers $5,500
activations
What’s the one thing you can almost guarantee attendees will have on them 24 hours a day? The hotel key card sponsorship puts your brand directly in the pockets of retailers and media, influencers and attendees.
Charging Stations
Charging Stations Sponsor - Exclusive Call for pricing
activations
Everyone has devices that need charging. Save the day by outfitting multiple charging stations throughout the convention center. You be the hero. Sponsorship includes opportunity cost only.
Swag Handout
$750
activations
Sampling new products is the best way to determine brand preference and loyalty. This is a creative and inexpensive way to have your swag distributed to retailers at the show. Outdoor Retailer provides labor for distribution.
Email List Rental
Targeted
Reach your target audience with an email campaign to Outdoor Retailer buyers. You can choose your pre- or post-show deployment date and target by segment: accessories, apparel, equipment/hardgoods or footwear. It’s your brand, your messaging and your creative—then we send it out! Upgrade to Premium to position your campaign for delivery to retailers during the prime dates right before the show.
Alert: Outdoor Retailer does not sell lists. Please be careful and avoid unauthorized/unaffiliated companies that claim to have attendee lists.
(For dates up to and including December 27, 2022)
(December 28, 2022 - January 12, 2023)
For dates after January 12, 2023, standard rates apply.
Standard Email $2,500 per segment
Premium Email $3,500 per segment
Source: Designers/Product Development Email
$1,500 per send
$2,500 two sends
Direct Mail List Rental
Targeted
Send direct mail invitations to the official list of retail buyers registered for Outdoor Retailer. This turnkey program includes everything: use of the show’s official attendee list, printing, postage and mailing. All printing done through this program is printed on FSC certified paper.
Learn more and order at: www.OutdoorRetailerDirect.com
Alert: Outdoor Retailer does not sell lists. Please be careful and avoid unauthorized/unaffiliated companies that claim to have attendee lists.
Opportunity cost for one-time database access
$500
Out & Back Package $500
VIP Bag Insert
Targeted
Put your messaging physically in the hands of high-value VIP retailers and influential media. Promote a show special, new
product, memorable program and/or booth location to key attendees in a very experiential way with a bag insert.
$1,000
Pocket Guide
Maps
This essential quick-reference tool includes show info, exhibitor list and maps. With this more sustainable option, we have forgone the traditional printed show directory, making the Pocket Guide our go-to printed reference at the show. 6,000+ copies are printed and available for pickup at distribution locations throughout the Colorado Convention Center.
Ad Rates:
Inside Front Cover Gate $7,500
Spread, Run of Book $2,750
Full Page Ad $1,500
Back Cover $6,300
Inside Back Cover $4,000
Show Map
Maps
The on-site show map is the top-rated tool used by retailers as they navigate the show floor. With over 4,000 copies distributed, this exclusive advertising opportunity is unparalleled for brand reach.
Show Map Sponsor - Exclusive $8,500
You Are Here Kiosks
Maps
One of the most popular tools used on-site at Outdoor Retailer is the “You Are Here” boards. Attendees use the kiosks to locate exhibitors on the show floor. Strategically placed throughout the show floors, “You Are Here” kiosks provide easy access to the exhibitor list and our featured show floor areas. These are conveniently located on every level of the conventon center in high-traffic areas. Get noticed and drive traffic to your booth by being where people are already looking.
Exclusive $8,500
Media Preview
PR + Media
Journalists attending Outdoor Retailer will have exclusive access to preview some of the latest products and newest exhibitors in the outdoor industry before the show opens. The Media Preview event is an opportunity to launch your product, share your brand story, build relationships with the media professionals that cover the outdoor industry, and help them get a jump on their show coverage prior to busy days of meetings and other activities on the show floor.
Cost to Participate $1,250
Library Bins
PR + Media
Library Bins offer valuable distribution points for your publication in one of the highest-trafficked areas of the show. Tens of thousands of people will move through the show floor each day, and Library Bins are the best way to get your publication in their hands.
Sponsorship $750 for exhibiting brands
Badge Sponsorship
badges +
registration
Badge advertising is an exclusive opportunity to share your brand with attendees and media repeatedly throughout each and every day of the show. You will be highlighted on the front and back of all printed badges.
Exclusive SOLD
Lanyards
badges +
registration
Placing your logo around the necks of thousands of people just makes sense. Any closer and it would have to be a tattoo. And we all know that’s not going to happen, so I guess this is the next best thing.
Exhibitors Call for pricing
Attendees Call for pricing
Registration Desks
badges +
registration
Located near the entrances of the Colorado Convention Center, registration is the most heavily trafficked area of the show. This opportunity is a sure way to get in front of all buyers, brands and media in attendance, ‘cause they all need badges, right? It’s really a nobrainer.
Registration Center Sponsor - Exclusive Call for pricing
Registration Counter Handout $2,100
Registration Staff T-shirts Call for pricing
Includes opportunity cost only
Innovation Awards
Events
The annual Innovation Awards at Outdoor Retailer Winter recognize those who are champions in the outdoor community and inspire and encourage others to enjoy, participate in and support outdoor recreation. Awards are presented to individuals, organizations and companies. Be part of one of the industry’s biggest celebrations—it’s always a night to remember during Outdoor Retailer Winter.
Title Sponsor Call for pricing
Presenting Sponsor $10,000
Supporting Sponsor $5,000
Inspiration Awards
Events
The Outdoor Retailer Inspiration Awards celebrate champions of the outdoor community who inspire and encourage others to enjoy, participate in, and support outdoor recreation. Annual awards are presented to individuals, organizations, and companies.
The 12th annual Outdoor Retailer Inspiration Awards will take place this June in conjunction with Outdoor Retailer Summer. The nomination window will open in early Spring 2023.
Title Sponsor Call for pricing
Presenting Sponsor $10,000
Supporting Sponsor $5,000
Film Festival
Events
Make your company an integral piece of this highly anticipated event and ensure your brand message reaches thousands of attendees as they come together to celebrate the spirit of the outdoor industry through film.
Title Sponsor Call for pricing
Co-Sponsor Call for pricing
Beverage Sponsor Call for pricing
The Mingler
Events
The Mingler is the meet-and-greet for Outdoor Retailer and co-located regional shows, a time for all attendees to come together, kick back, and then gear up for the show. Sponsor The Mingler and get everyone in a good mood.
Title Sponsor Call for pricing
Co-Sponsor Call for pricing
Beverage Sponsor Call for pricing
Industry Party
Events
Our Industry Party title sponsorship makes you the host everyone loves. We want to work with you to create the mostmemorable Industry Party of all time. Everyone loves a good party, and you know what separates a good party from the best party ever? It’s you—the host.
Title Sponsor Call for pricing
Co-Sponsor Starting at $5,000
Beverage Sponsor Call for pricing
The Daily Guide
Publications
The Daily Guide is our place to recognize innovations and celebrate collaborations, to share ideas and inspiration, and to serve as your guide to Outdoor Retailer. One expanded issue is published for the start the show, and this print and digital publication highlights the news, gear trends, and programming you'll find on the show floor. It reflects what's happening, who to see, and how to best experience it. Full of useful information, The Daily Guide is a one-of-a-kind magazine to support both exhibitors and attendees, and to serve as a resource for teams back home. Print copies of The Daily Guide are distributed from stations throughout the Salt Palace Convention Center, as well as at the hotel doors of influential attendees, to reach the full in-person audience. Approximately 5,000 copies will be distributed on-site at Snow Show 2023.
Advertorial - 1 page $5,000
Advertorial - 2 page $8,500
Publishing Partner Program
Publications
Outdoor Retailer is excited to announce its 2022 Publishing Partner Program. Designed to create cross platform sponsorship and advertising opportunities for a curated list of partners, 2022 participants will receive ad placement, product placement, content programs, strategy and exposure across multiple channels.
View more details in our Media Kit.
Partner Rates
3 months $9,450 per month
6 months $8,400 per month
12 months $7,350 per month
Spread $6,375
Full Page $3,750
Half Page $2,250
Quarter Page $1,400
Product Zone $995
Official Show Product
sustainability
As an official show product and/or sustainability program sponsor, your brand gains exclusive distribution points and onsite signage. Custom opportunities are also available.
Official Bottle $4,000
Official Coffee Mug or Pint Glass $5,000
Official Bag Call for pricing
sustainability
Customize Your Impact
Make your
own
Want to maximize your presence and really stand out from the crowd? Contact your Account Executive to discuss a custom sponsorship.
Call for pricing
Participating Brands Will Receive:
• Pre-show exposure to attending media
• Access to endemic and non-endemic media in an intimate setting prior to the show
• Flyer included in the VIP Retailer and Media Bag referencing brands that participated in the Media Preview, including brand name and booth number call out
• Participation in media-awarded “Best of The Media Preview"
“Best in Media Preview” Will Receive:
• One complimentary hotel stay during the next Outdoor Retailer show your brand exhibits at (1 room; 3 nights)
• An eye-catching Outdoor Retailer “Best of The Media Preview” award decal to display in your booth
• A “Best of The Media Preview” digital icon to display on your website and in marketing materials
• Acknowledgment in The Daily following the Media Preview
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contact us
2023 Sponsorship kit
Opportunities
Contact Us
Paid Social (Targeting)
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Digital +
Social
Get in front of those hard-to-reach retailers with Outdoor Retailer’s new social media targeting program. By participating, you will reach Outdoor Retailer’s proprietary digital audiences through the top B2B social media platforms. The Outdoor Retailer team will work with you develop and execute your next campaign—pre, during and post-show.
Use our expansive network to go beyond.
Contact Your Sales Representative
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View Opportunities
Outdoor Retailer is committed to preserving the earth and allocating the best use of our resources. As such, we offer unique sustainability sponsorships the focus on topics such as recycling/waste reduction, carbon offsetting, travel, and other sustainability topics. Have an idea? Just ask!
Custom Sustainability Sponsorships
Recycling Programs
Increase our recycling efforts at the show with this recycling sponsorship, which includes your branding on all bins
throughout the show floor. Also, all show trash is “single stream,” which means it’s sorted for recyclables during the
show as well. You will be supporting both efforts.
Exclusive Call for pricing
"The Transfer" $9,000
We focus on nurturing leads to push prospects closer to the point of purchase and provide your sales team with more qualified leads.
• Lead nurturing sequence of three emails
Lead Generation
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Get in front of those hard-to-reach retailers with Outdoor Retailer’s new social media targeting program. By participating, you will reach Outdoor Retailer’s proprietary digital audiences through the top B2B social media platforms. Build a full lead nurturing campaign with us to develop your customer base with "The Peak" digital marketing package or "The Transfer" email marketing package. Use our expansive network to go beyond.
Thru-Hike Package $2,000
We highlight your show related news on our dedicated spotlight website page and drive attendee traffic to the page for three weeks leading up to the event.
• 100,000 Facebook/Instagram impressions over three weeks leading up to the event
• Recognition as one of the must-see companies for the event
• Upgrade Opportunity: combine with Product Spotlight email package for $1,250
We work with you to create social media ads with your own content that link to your website where you provide more information about your show plans, products or promotions.
• 20,000 Facebook/Instagram impressions over one month
• 5,000 geo-targeted Facebook/Instagram impressions during the month
• Upgrade with custom HTML outreach ($4,500 special)
Help harness the buying power of Outdoor Retailer's engaged audience to effectively turn them into customers via three months of lead nurturing with a series of four emails. Custom landing page & data collection form included.
"The Peak" $17,500
Meterboards
Water Fountains
Restrooms
On-Site, cont'd
On-Site, cont'd
Product Spotlight
Mobile App
eNews
Web Ads
sponsored content
sponsored content
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Digital +
Social
publications
The Daily Guide
publications
Promote your product and booth location to Outdoor Retailer’s network. Feature gear, innovation, technology or brand message to extend your reach pre- and post-show!
$995
sponsored
content
Product Spotlight
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On-Trend Reporting
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PR + Media
Written article to appear on outdoorretailer.com discussing the topic of: Sustainable Materials: The future of design and product development with climate positive materials.
• Sponsored email to Outdoor Retailer’s network promoting trend articles
• Leaderboard banner ad
• Content and image section
• Digital: Banner ad on OutdoorRetailer.com and content page
• Social media visibility on Outdoor Retailer’s channels
Sponsorship $4,500
Meterboards
$2,750 (double sided)
on-site
Drive traffic and extend your branding beyond the booth with double-sided meter boards placed in the lobby and/or other high-traffic areas on the show floor. These large,visually appealing billboards are both informative and impactful. Sponsorship includes opportunity cost only.
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Water
on-site
Quench that thirst! Snag an exclusive sponsorship of the water fountains in the Salt Palace convention center - you'll get repeated exposure to multiple attendees each time they pause for a bottle refill. Or, host water stations throughout the exhibit floor with your company's branding.
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Restrooms
Exclusive Call for pricing
on-site
Be where everyone's doing business with our exclusive restroom sponsorship at the show. Sponsorship includes opportunity cost only.
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Salt Palace Water Fountains Call for pricing
Water Stations Call for pricing
The Camp
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Education
Which trends will drive retail forward? And who’s creating the experiences that get more people into their stores and the outdoors themselves? What are the issues facing specialty retail and how can they be solved? You’ll find answers to all these and more at The Camp, our education area on the show floor. Some of the topics you will find include:
· Leadership and growing your business
· Diversity, equity and inclusion
· Digital strategy
· Building local community and engagement
· Amazon and outdoor specialty retail
Forum on Days 1-3 Call for pricing
Beverage Sponsor Call for pricing
Trend + Design Center
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Education
Attention designers—this is for you!!! With a focus on fashion trends and consumer behavior, come to the Trend + Design Center to be inspired and learn from trend forecasters and experts. Come with an open mind, leave full of innovative ideas for your work.
Segment Sponsor Call for pricing
Title Sponsor Call for pricing
The Ranger Station at Venture Out
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Education
The Ranger Station is the community hub at Venture Out, including workshops and education focused on the trends and consumers in the modern outdoor movement. Forward-thinking education and community is what The Ranger Station is all about!
Segment Sponsor Call for pricing
Title Sponsor Call for pricing
outdoor adventure x
exclusive leaderboard
Promo with image
June 17-18, 2023
Snowbasin Resort and
Pineview Reservoir, Utah
outdoor adventure x
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The Summit by OR
The Summit
This immersive on-mountain winter experience and industry day brings the outdoor and winter sports industry together for a one-of-a-kind day of on-snow fun, unique learning experiences, and a chance to try out the latest gear.
The Summit by Outdoor Retailer will take place from January 23-24 + 25-26, 2024 (on-mountain experience + conference), prior to Snow Show, and feature professionally curated winter sports activities and guided classes.
A dedicated brand village during The Summit by Outdoor Retailer will be accessible to all winter sports enthusiasts on the mountain. Participants, colleagues, and friends are then invited to close out the day and celebrate with après-ski and music.
The Summit by Outdoor Retailer creates more avenues for brands to showcase their newest gear to a dedicated audience of retailers and media, experts, and enthusiasts. Brands interested in getting involved through product activations, demos, the brand village, and more can contact their Account Executive.
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Outdoor Adventure X is a celebration of the outdoors, adventure travel and the active lifestyle. Shop for gear and test the latest mountain bikes, kayaks, climbing equipment, and more. Then join us for classes, workshops and roundtable discussions hosted by wilderness experts, around-the-world travelers, athletes, and other top adventure pros.
Outdoor Adventure X takes place June 17-18 at Snowbasin Resort and Pineview Reservoir in Utah, followed by Outdoor Retailer Summer in Salt Lake City on June 19-21. Camping begins June 16, and Industry Day is on Sunday, June 18, with free access for registered Outdoor Retailer attendees. Shuttles are provided for Industry Day attendees from the Salt Palace.
Outdoor Adventure X
OAX
Thank You To Our Sponsors
become an official show sponsor
Snowsports Industries America | Outdoor Industry Association
Baffin | Ikon Pass | Oracle NetSuite | Shopify+ | Skechers
Elastic by Emerald | ISPO
Ace Apparel | Ball | Bloomreach | Cotton Inc. | Earthpack | Finnegan | Heat Holders Komperdell | National Geographic | Ortholite | Thermore
Get the ultimate exposure by casting the widest net and becoming an official show sponsor! Participation in the silver plan begins with the investment of $5,000 and above.
Platinum
gold
silver
$25,000+
$15,000-24,999
$5,000-14,999
Your logo on the sponsorship page of outdoorretailer.com for show cycles following Summer 2023
Your logo in the Exhibitor Sponsorship brochure
Your logo on the printed Show Map
Your logo in The Daily Guide
Your logo on cobranded hanging banners
Social media recognition
Your logo on the outdoorretailer.com home page
Your logo on the "You Are Here" wayfinding kiosks at the show
2' X 3' floor decal in front of your booth on the show floor
Visibility on the online floor plan
Platinum
gold
silver
title
past sponsors
